ABOUT GRAEY
Graey's collections are based on increasing a stronger self-image. After all, the more comfortable you are in your clothes, the more confident you feel. That's why we produce high-quality basic pieces, accessible to everyone, so you can feel like the best version of yourself.
My passion for fashion started as a young girl. I preferred to change my clothes three times a day so I could wear new outfits all the time. In my spare time, I prefer to stroll around the city centre all day looking for the coolest clothes. This triggered my dream to start my own clothing brand, where I could share my style of clothing with others and express my creativity and passion for fashion.
In the summer of 2022, my dream became reality and I started Graey: timeless, versatile streetwear. The name Graey is derived from the English word "grey," which symbolizes neutrality, timelessness, and versatility. It represents our vision of fashion, in which we strive for timeless pieces. Graey represents a minimalist approach to style, where we are focused on quality, comfort, and confidence.
I prefer to wear oversized sweaters, T-shirts or joggers. My own clothing style is simple and aesthetic. I value comfortable clothing because it is important to feel confident in what you wear. My motivation is to share my clothing style with others while contributing to a better clothing industry with a focus on sustainability. These values are reflected in Graey's collections. All items are produced in Europe with high-quality fabrics and timeless colors and fits, so you can enjoy them for as long as possible.
Besides Graey, I work as a Marketing & Communication employee. I use my knowledge and experience to help Graey grow. I love being creative. From designing the website, creating collections, and packing orders, I do everything with a lot of love and passion. I am grateful for the loved ones around me, and without their support, I wouldn't be where I am today.
LOVE, LOTTE